Central Coast Logo Design

You are here:

How a customer defines and remembers your business becomes your brand.

Creating a branding that is unforgettable means more business and customers. But how do you find these customers? You do this by integrating your brand strategies through your company at every point of public contact.

A strong branding is invaluable as the battle for customers becomes more intense in these days of economic downturn; which means it’s more important that you create the right image for your brand. Just as you want loyalty in a consumer, the consumer wants a brand they can trust. A trustworthy brand is a foundational piece in your marketing communication and one you do not want to be without.

What makes a good logo?

A good logo can loosely be defined to fit 3 main categories in its creation. We try to stick within these 3 principals thus to ensure your logo is an effective branding and marketing icon for your business. In no particular order the following is a list of these 3 principals that need to be taken into consideration when constructing a logo.

1 – Basic and Describable

A logo that does not have too many elements or colours is far more recognisable than a cluttered one. Which is why the challenge is to create something that is simple yet at the same time maintains a unique and different shape. A good logo will display what it is without been too detailed, and easy to describe.

2 – Memorable and Unique

Simple is generally a pre-requisite for a memorable logo. It works hand in hand with the point 1. Many businesses make the mistake of going for a cheap logo that tries to display to much information or to detailed and many elements competing with each other that it becomes confusing. Your logo is there to represent your business, as an icon. You should be remembered as an image that’s pleasing to look at, different to others and simple enough so that someone could even roughly draw it freehand.

3 – Relevant

Probably the most important of all is to make sure your logo reflects your actual business. A successful logo sometimes doesen’t even need to be ‘read’ for the viewer to understand what type of business it is. Your logo should represent what your clients expect of your business, depending of course on your target market. Trends and design aesthetics can also influence the overall look and feel of your logo.

Our Services