One of Maximum Xposure’s ongoing partnerships is with EA Hire equipment and their sister company SU Underground Equipment Hire, also known as SU Hire.
Being Australia’s largest privately owned Underground Equipment Hire company meant that their corporate identity was very important. This coupled with being the sister company of EA Hire Equipment meant that their logo had to reflect that of EA Hire and be instantly recognisable as a unique company but one that belongs under the same banner as EA Hire.
We achieved this by utilising the same fonts and proportions as the EA Hire logo. The SU is digitally designed using the same exact curves as the EA Hire logo so they’re almost a perfect match.
Consistency in branding is incredibly important and this is a good example of that fact.